L’Appartement Sézane | Shops in Paris

In the world of e-commerce, brands are often established in the real world before making a presence online. In 2008, Morgane Sezalory took the opposite approach and dared to create the world’s first online-only French fashion label. She called it Sézane.

After routinely selling out her most popular items, Sezalory decided to open the brand’s first physical flagship location in Paris. She didn’t open a typical retail shop however, but rather a shopable appartement, complete with plush seating, coffee table books, and even a coffee machine. I took a visit to the shop this fall to see what it was all about!

PS. The “concept apartment” isn’t exclusive to Paris. The Line also debuted their own shopable apartment in Soho very recently.

Sézane Shirts

Sézane Shirts

Sézane Notebooks

Sézane Sign

Sézane Coffee Table

Sézane Coffee Table

Sézane Dresser

Sézane Table

Sézane Table

Sézane Mirror

Sézane Shoes

Sézane Shoes

Sézane Entrance

Sézane Boxes at Entrance

Sézane Sign at Entrance

Sézane Sign at Entrance

Sézane Building

L’Appartement Sézane
1 rue Saint-Fiacre
75002 Paris

Wednesday – Saturday, 11-8pm

November 12, 2015

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I’m an American photographer and writer based in Paris after living in New York for 7 years and then and spending a year and a half traveling. My work has been featured by the Paris and Nice Tourism Offices, Art Basel, and Refinery 29. Culture Passport is a place to share my travels and experiences in new places, with a focus on cultural attractions.

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[…] first visited the Sézane store in Paris a few years ago and ever since then, I come at least once during my trips to Paris. Even if I […]

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